Voice
What we sound like.
The brand voice surface. Reflect speaks in feeling, not features. JARVIS scans every doc, every prompt, every line of patient-facing copy and flags anything that drifts from the warm, confident, restrained tone you set in the master spec.
Words we lean into
👁
see
💛
feel
✨
recognize
⏳
moment
🌅
future
✓
real
Words we never use
✕
simulate
Reflect is real, not simulated
✕
render
engineering jargon — patient copy uses 'see'
✕
virtual
Reflect is not virtual; the patient sees themselves
✕
AI
the technology disappears; only the experience remains
✕
algorithm
clinical jargon, never patient-facing
✕
filter
Reflect is not a filter — it's a mirror
Files Scanned
0
Total Violations
0
Errors
0
Warnings
0
Brand Violation Stream
✓
Brand voice is clean.
No prohibited words detected across 0 scanned files.
The Brand Promise
“Meet your future self.”
“Here you are. Now watch.”
Reflect by Smile Immersion · Patient Recognition Technology
Outreach Drafts
Drafted SMS and email follow-ups will appear here once the outreach_drafter consumer starts receiving leads. Each draft will have approve / edit / reject buttons.
Status: waiting for first lead in the inbox.